Client Highlight: Safeway Home Healthcare
When Amare Solomon first purchased the office building for his company, Safeway Home Healthcare, the space was eerily quiet; his car was the only one ever parked in the lot. But a few years later, after several service expansions and rounds of hiring, the office is now buzzing with administrative staff, program directors, and leadership teams shuffling in and out of the front door throughout the workday.
To Amare, this feels surreal. “The parking lot is always full now. I see that, and I almost have to pinch myself and ask, ‘Is this even real?’”
Founded in 2019 as a personal care assistance provider, Safeway Home Healthcare was inspired by Amare’s mother, who worked for years as a Personal Care Assistant (PCA). And as business boomed, Amare decided to expand Safeway’s team and services.
By 2023, Amare had hired a Chief Operating Officer, Bereket Getachew. He also contacted MCCD Business Advisor Luis Mendoza for funding to hire the additional directors, administrative staff, and finance specialists needed to support Safeway’s growth.
Working closely with Luis, Amare applied for and received $41,000 in working capital from MCCD and the City of Roseville in May 2024. He used these funds to build two new Safeway departments—the Adult Rehabilitative Mental Health Services (ARMHS) and Housing Stabilization Services (HSS) programs. Not only do these programs provide at-home mental health care outside of hospitalization, but they also create support networks for patients to find stable housing. Amare also hired several new staff members and program directors to support these departments and the company’s continuing growth
Reflecting on the loan application and approval process, Amare said “It took a long time. But [MCCD] was asking us important questions. We hired more finance staff and a Chief Financial Officer because they pointed out that our finance department needed more support.”
However, this was not the end of Safeway’s growth. In February 2025, Amare was approved for a second loan of $109,500 from MCCD and DEED. He utilized part of these funds as working capital to withstand delays in payer reimbursements, continue building ARMHS and HSS, and strengthen Safeway’s infrastructure during an expansion to include insurance-based payers. The funds also supported the development of a private pay home care program: Safeway Signature Care. This program was a strategic addition that has diversified Safeway’s revenue, broadened its client base, and allowed for more creativity with the services that the company provides.
Safeway’s vision, displayed on a framed poster in the office entry, is “A future where quality home care services make independent living accessible and sustainable for all.” And driven by this vision is a bold and exciting business goal: to expand into twenty states by 2033.
“This seems overwhelming if you think about it over the span of ten years,” says Mark Schlitter, Safeway’s Chief Financial Officer. “But to use an analogy, these goals are like eating an elephant. The only way to tackle it is one bite at a time.”
Safeway is seeking to collaborate with aligned providers who may benefit from leveraging its operational platform, infrastructure, and values-driven approach. Interested organizations are encouraged to contact Amare Solomon at asolomon@safewayhhc.com or 651-300-5366.
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